It's amazing. Today at work I was thinking about just this topic, and then Justin Taylor of The Gospel Coalition fame posted on it today (here). One of my most powerful temptations since becoming well-learned in apologetics is to use it to make myself look smart. I find it difficult to separate the desire to advance Jesus’ kingdom and the sin to advance myself. This is something that I definitely need to turn to Him for.
Pride goes before destruction,
And a haughty spirit before a fall.
Better to be of a humble spirit with the lowly,
Than to divide the spoil with the proud.