God loves His creation, which is why He gave Himself for it. As an Arminian, I can honestly look at those who have not accepted the forgiveness of God through faith in Christ and tell them that God loves them and genuinely wants them to come to forgiveness. If a Calvinist is to be honest and consistent, the best they could say is, "there is a chance that God may love you and may have elected you to be regenerated and then have faith in Him! Otherwise He hates you." That would be very cumbersome.
My reformed friends, it is plain in scripture that God does love all men. If you would simply shed the preconceived assumptions you hold and rely on scripture, you too could have the advantage that the Arminian has.